Featured in The National: Ahmad Sultan on Dubai’s Property Market
In a recent article by The National on Dubai’s shift towards more favourable conditions for buyers, Ahmad Sultan Al Shammari, Group Head of Sales at Palladium Prime Real Estate Development, shared his perspective on how the market is changing.
A More Selective Market
His view was measured: the current environment should not be read simply as a slowdown. It points to a more selective market, where buyers are taking longer to compare projects and where the quality of each decision matters more.
What Buyers Are Looking For
As Ahmad noted in The National, demand has become more disciplined. Well-located, well-designed projects from credible developers continue to attract attention, while buyers are looking more closely at what stands behind a project before committing.
What This Means for Commercial Teams
This has practical implications for developers, brokers and commercial teams. In a more selective market, sales conversations become less about urgency and more about clarity. Buyers want to understand the location, the delivery track record, the quality of the product and the long-term logic behind the investment.
The Broker’s Role Is Changing
This also changes the role of brokers. In the article, Ahmad pointed to a more advisory role emerging in the market, with sellers showing patience rather than panic. That shift suggests a market becoming more mature in the way transactions are discussed and negotiated.
Trust Is Built Through Proof
For developers, the message is straightforward. A more selective buyer environment rewards consistency between what is promised and what is delivered. Marketing can create awareness, but trust is built through the details buyers can verify: location logic, product quality, developer credibility and the ability to deliver.
The Larger Signal
Dubai’s property market remains active, but the tone of decision-making is changing. The current cycle is less forgiving of vague positioning and more attentive to substance.
For serious market players, that may be the more important signal.
